Just Vertical Visual Brand Guideline- (Outdated)
Branding & Content Design
Overview
Consulting Project for Just Vertical
Objective
To create a brand style guideline for the company to follow when creating digital content and provide visual template/example content for social media marketing.
Techniques Used
Design Thinking, Design Principles, User Personas, PESTLE Analysis, SWOT Analysis
Tools Used
Adobe Illustrator, Jira, Mural, Miro
Responsibilities
Project Management, Competitive Market Research, Design System Ideation, Implementation, Prototyping
Duration
10 Weeks
Content Creation
The project included creating different post topics and designs spanning multiple social channels. This included Instagram, Facebook, Twitter, and Pinterest.
I conceptualized post topics and reasons such as announcments, informative, instructional, and promotional posts,
I also designed different designs for posts such as the posts on the following instagram feed.
